Geosocial applications allow users to relate and interact through geo-location tools. In other words, you can meet people close to you using the smartphone’s GPS.
Although social networks make us asocial, where face-to-face interaction is less frequent, especially in the new generations. It is then where the developers have been able to take advantage of this niche market that generates millions of dollars, all thanks to the georeferencing of the users.
In this post we are going to talk about Tinder, the geosocial application that allows you to find a partner according to your users’ preferences, taking information from Facebook and Spotify accounts. In general, Tinder displays a variety of user profiles close to where the application is installed. If two users “like” or show interest, a chat is activated within which they can interact and arrange appointments.
The Match Group, Inc, the leader in dating services, with its Tinder star representing nearly 60% of the group’s value, debuted on the New York Stock Exchange in November 2015. The application was valued at US$3 billion, but currently the cost of shares in Nasdaq is around US$33.
So it has been a great business to look for a Georeferenced Love?
Since the advent of social media in all aspects of our lives, we have learned to base much of our opinions on external appearance, performance and other social constructs become superficial.
While it is not easy to admit how much social media has impacted on the way we approach relationship building, it is crucial that we begin to address the problem by first recognizing that it exists.
It may be the easiest route to follow for what we see, but keep in mind that you continue to give the benefit of the doubt to those you don’t know. What you find out might surprise you.